Do XHTML pages rank better than HTML pages? The answer is No. They have the same value. Google however puts more weight to well structured content, and thus XHTML in some cases may be a more suitable option.
No matter what type of page you have, the important thing to understand is that your page needs to be structured well in order to gain more weight from Google and other Search Engines. How do you structure the page well? There are many basic tips and tools on the web for doing this, it’s really about making sure you have clean code, easy to understand pages, meta tags, density, code ratios, easily identifiable keywords, keyword placements, the use of certain code tags, and other strategies.
If you are a website owner and have little knowledge in SEO, you can hire an SEO service to optimize your site pages and provide guidance for the keywords you should target; you should expect to pay a minimum of $500 a month for good SEO services and more if your keyword targets are particularly competitive. For the budget conscience site owners that already have page coding experience, you can dive in and learn some of the basics via free online tutorials, but be prepared to spend plenty of hours learning the strategies, researching the markets, and most importantly, understand that SEO work is an on-going learning experience because the search engine algorithm’s are constantly changing and evolving and an SEO expert must do the same.
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