eNicola Blog – Web Design Service News

The main motive of Google Checkout^TM is to make life easier for consumers in the process of purchasing products or services from online retailers.

Important aspects of Google Checkout^TM are keeping consumers credit card information private from the online retailers. Google Checkout^TM provides retailers with just the purchase funds and shipping information. Consumers can even have email addresses hidden from retailers too (retailers email a Google address and Google forwards it to the consumer).

Some of the advantages of the Google Checkout^TM for retailers are:

• increased conversion rates
• enhances consumer trust
• allows discounts to the retailers (if retailer uses Google PPC, they may not get any merchant fee’s for purchase processing).

For more information on Google Checkout^TM visit checkout.google.com

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Author Info.

Nicola Turner, owner of eNicola.com, has been providing custom web design and web hosting services Nationwide since 1997. eNicola.com is a full service web firm not only offering website design by many other web related services too, including: domain name registration, graphic and logo design, animation, search engine optimization services, custom blog installation and ghost blog writing services.

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