Creating a certain percentage of keyword density in your web page content is one of the oldest techniques in SEO. As search engine crawlers and spiders assign significant weightage on number of occurrence of a particular keyword in a page while ranking a particular website, people have always emphasized on usage of keywords in their content development process.
In simpler terms, a keyword is the preferred word of the users, when they perform a search activity. As search engines pick up the relevant web pages based on the keywords searched by the surfers, they display the matching web pages, keywords play a vital role in SERP.
As soon as you decide your website objectives, you will then need to research what keyword phrases or sentences a surfer might use to find you, these will become your keywords to place inside your website content.
Don’t over stuff keywords, remember there is a fine art to getting just the right percentage (denisty) on your pages. Look at your competitors code (the successful competitors only) to determine what keyword denisty and phrases they are targeting, this should help you to get started on the right track for your site.
Spread the keywords properly through out the text content and even in TITLE or ALT Tags. The keywords should match your META tag keywords also. A properly balanced keyword density always earns respect from the search engine robots. Never adopt any unethical or camouflaging technique, which may even get your website banned.
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