In any website or logo, it is evident that beauty lies is in the eyes of the beholder who has the discretion to accept or reject your site or logo in accordance to their taste.
Because of this, it is very important to choose your color scheme carefully. Think about why ambulances are painted a clinical white and taxis are colored bright yellow, or why traffic signals have a three-fold red, amber and green. Many studies have been made on colors and color decisions are made based on how colors effect people emotionally.
So how do you decide what colors to use without expert scientific knowledge? Take a look at your competitor sites, what colors are they using? Look at the big industry giant websites, these corporations have no doubt put some research into color combinations and you can get your ideas from them.
You may notice a lot of banking sites use green/grey or blue/grey, technology sites using blue/orange or blue/yellow, casino sites use a lot of vibrant red/orange color schemes, or that corporate sites use green/blue combinations and so on. As you can see, it is wise to do a little research before choosing your website or logo colors.
If you need guidance on what type of colors to use, seek advise from a professional website designer.
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