If we believe a picture is worth a thousand words, then Banner advertisement is the key to attract and convert a surfer to a visitor of your website. Banner advertisements have been found more effective than a normal text link advertisement and while text link advertisements do still play an important role in advertising and SEO. Banner advertising is also a great method for attracting the eye of the surfer.
Google Adsense, with its immense popularity, has almost standardized the banner sizes for which advertisers have been following. The common banner sizes of Google Adsense are 728×90 or 468×60 or a skyscraper of 120×600 or 160×600.
While the primary banner sizes are better suited in the header/ footer/ prominent places of the main content area, the later two skyscrapers fit in the sidebars. The small banners can vary in sizes like 250×250, or even 125×125. For most sites, the use of animation is acceptable, but preferably in .gif format rather than flash.
If you’re thinking of having some banners created for your advertisements, we provide static and animated banner design services, contact us today for a Free Quote.
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