First of, what is a link exchange? Well, it’s when you agree with another
site owner known as a ‘partner’ to add a link to there site from one of you
pages and in return they do the same. This can help site popularity and of
course is also used for a few reasons in a search engine optimization
campaign.
There are 4 main types of Link exchanges…
1. Direct Reciprocal Link Exchange: This is the most common and simple
exchange, where you do a direct swap with another site owner, you place
there link to the partner website on your page and in return they put there
link to your website on there page.
2. The 3 Way Link Exchange: This is also a popular method and is better to
have than above. A 3 way exchange means you add your site to the link
partner site, but you add the link partners site to another site you own, so
there are 3 websites involved. The benefit is that you don’t look like a
simple reciprocal link exchange to the search engines, since some of the
engines don’t like to count all simple link exchanges.
3. The 1 Way Link: Very desirable to have, this is where you simply ask a
link partner to link to your website, but you do not link back to them. Many
pay for this 1 way link, many high ranking sites charge and sometimes it’s
referred to as a ’sponsored’ link.
4. ROS Link Exchange: Another very desirable exchange, a ROS can be a direct
link exchange, a 3 way or a 1 way. ROS means “Run of Site” and this where
your link is added to every page of your partners site for maximum link back
counts.
Of course, it is always good to do exchanges with websites that are relevant
to your business industry, and the higher Google PR (page rank) they have
the better. Don’t waste your time with link farms, they are bad, try to find
other partners/webmasters that also only accept related link exchanges to
there business, why? the search engines look at who your are linked from and
it can help the robots determine what your site is about so keep it related!
At eNicola.com, we have a link directory, we accept only exchanges with
related sites (web design, hosting, programmers, seo sites etc).
Want to add your website to our directory? You can Add Url/Submit Site free
here: www.enicola.com/directory/
If you want a 3-way, 1 way or ROS link exchange, please email us at
linkmanager ‘at’ enicola.com (replace the ‘at’ with @ we type it this way
to avoid the spam bots crawling and collecting emails)
We also provide link management and directory installation and management
services for those that are interested in building links to there site,
contact us at www.enicola.com/contact.html if you are interested in this
service or need SEO advice for your site.
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