Posted on Monday 15 March 2010
Geo tags are basically location information for the search engines that you can optionally place into your META TAG list within your HTML code (between the <HEAD></HEAD> tags). They are said to improve your ranking results for location specific searches in your area with your ultimate goal in getting higher search rankings and increased exposure to keyword targeted traffic.
Not all search engines however take GEO tags into consideration within the search algorithms. For example Google may not look at them but Bing (formally MSN) does. Since there’s really no harm in adding them in for location specific optimization to a page then we do suggest you add them in – BUT be careful that you are in fact targeting a location or region on the page that you optimize. We suggest you only use them in GEO optimized web pages or PPC landing pages.
Let’s say you have a product your selling Globally and your company is based in Los Angeles, CA – this is where you might not want to use Geo Tags, we don’t think it will help to use them just to show where your headquarters are. A good example for Geo tags use would be if you’re, let’s say a dentist office in Washington DC and you want to attract a customer base from Washington DC and your targeting keywords with ‘DC’ in them, then Geo tags may help you pin down your geographical focus and obtain higher search rankings and increased targeted traffic with some of the search engines. Another good use for them is for landing pages. Let’s say you have a PPC campaign running and your targeting a special offer on a product to consumers in the DC region, even though you may provide the product elsewhere, you’re clearly focusing the PPC campaign on a specific area, then use the Geo tags within the landing page code.
Here’s an example of how Washington, DC Geo Tags might look:
<meta name=”geo.position” content=”38.88;-77.02”>
<meta name=”geo.placename” content=”Washington DC”>
<meta name=”geo.region” content=”US-DC”>
As you can see the geo.position is the GPS position of the city (Latitude and Longitude of a Point). The geo.placement is simply your location spelled out. The geo.region is the ISO country subdivision code (ISO = International Organization for Standardization) with the city code. For USA use ‘US’, for England, Ireland, Scotland, Wales use ‘UK’, for Canada use ‘CA’ and so on.
While Google may not pay as much attention to Geo tags as other search engines, you can improve your geographical keyword searches in Google by using Google Local Business Center and getting listed for local search. It normally requires some type of address verification via phone or postal mail to be confirmed and you can get listed in Google Maps too.
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